About Me

I was made in India. I got seasoned, aged and perfected in about 27 years. During all this processing time, I acquired layers of flavors which have since added to my brand equity, usability and enhanced taste. 

The core layers added initially were that of Architectural Engineering, after a while Urban Planning. With in a short time, I added another flavor - GIS (Geographical Information System) & Software development; this combination or blend proved to be successful and I started selling good. It was a matter of time I was in demand. As it turned out, with time the brand became better which got me to various places in India and finally ended up as a export quality product being shipped out to Singapore.

Been there a few years, I decided to further expand my horizons and thus landed here in United States of America. After 7 years of existence, I am getting to like it here and looking forward for more years.

Around 8 years ago, I got bought out and owned by a hot Indian spice brand. With her introduction in to my world, life completely changed for good. She added more spice and colors into me. Its been a wonderful journey since. Four years ago we were joined by  a tiny, cute bundled smaller new product. It came in small packaging but she is growing so fast that soon we will be vintage and she will be the trend. We love the way she is growing up. Anyways she is the future of our brand.

My journey so far has been remarkable. I do miss my roots in India. My parents, my Brother and his family and all my good friends. I do know that this is the price to be paid to go global. I have no regrets. Life is exactly how it should have been.

My role model and inspiration, other than my parents, is synonymous with Truth, Non-violence and Simplicity. Most of these ingredients are forgotten or left out these days. He is none other than Mahatma Gandhi. I am sure most of you might have at least heard of him.  I would like to incorporate those values into me for which this incredible man lived and died.

Whatever shelf life is left of me, I would like to see more of the world, people and beyond. My ambition is to globalize my brand so that it would stand out best, delicious, satisfying and fulfilling, reliable and affordable to all who wants to try me out. I guarantee that they will not be disappointed in me.

That is all about me.. Made in India 1971, Date of Expiry - Not Applicable.